The "G" brand was created in the east end of Toronto (Scarborough) in the early 90's. It started as a "Stop the violence campaign" to create awareness to Parents and inner-city youth about the rising crime and violence that are affecting their communities. The catchy "G" logo quickly grew popularity among Toronto patrons, Canadians and foreigners abroad. As Toronto's longest running clothing brand, we have become a staple in our city. As a historical brand we will always represent Toronto, Ontario and Canada to the world.  The "G" Brand...The Lifestyle, The Culture, THE BRAND.